The Importance of Online Reputation Management for Companies: A Case Study of Company P
The growth of a company is not achieved solely through good performance and technical skills. In particular, for companies that are about to attract investment or go public (IPO), online reputation plays an even more critical role.
Today, we will examine why online reputation management is essential through the case study of IT solution company P.
The organized negative opinion just before the investment announcement?
Company P planned to attract a large investment from an investment firm last December. However, an unexpected crisis occurred just before the announcement.
In major securities communities and stock discussion rooms, "P's technology has been exaggerated," "actual sales have been inflated," "P is doing public relations", "the stock price has been manipulated" unfounded rumors began to spread. In particular, it was noted that certain accounts were repeatedly posting similar content 24 hours a day, encouraging negative opinions.
As a result, P's stock price fell by about 35% in just 2 weeks, and the planned investment contract has been indefinitely postponed.
The impact of disinformation threatens even our company's stock price?
Company P realized the seriousness of the situation and urgently deployed the legal and IT teams, but faced practical limitations. The internal staff alone was inadequate to monitor and analyze the rapidly increasing posts in real-time.
In particular, there was a shortage of specialized personnel dedicated to collecting and analyzing posts, and since they had to respond while managing their existing tasks, it took considerable time to verify the hundreds of posts that poured in within a short period and gather evidence, causing delays in efficient response.
As a result, Company P was also able to analyze malicious accounts and posts that were driving down the company's stock price through the WhiteMe service.
The factors contributing to the stock price decline analyzed by WhiteMe included the following malicious accounts and posts. 👇
Many accounts wrote posts from the same IP right before the investment announcement.
Several accounts that posted negative content showed the same writing patterns (focused heavily on specific topics).
Main activity times were concentrated during work hours, unlike normal community activities.
+ Each account posted excessively numerous times within a short timeframe.
Based on this information, Company P requested an investigation from the financial authority and was able to recover damages by conducting legal actions and digital image care alongside gathering relevant evidence.
Online Reputation Management, Stock Price Decline Recovery Solutions
Now, since an online image directly correlates with a company's credibility, once negative information spreads, it can spiral out of control, making it crucial to prepare in advance and respond quickly.
WhiteMe provides a comprehensive solution to safely protect the reputation of companies and individuals, from online monitoring to response and legal actions.
So, let's find out how WhiteMe effectively manages the damage caused by malicious posts. 👇
Building an Online Monitoring System
Checking in real-time what stories are being exchanged online is the first step in reputation management.
24/7 Real-time monitoring operation across SNS, communities, blogs, news, etc.
Automatic detection of risky posts containing company names, brand names, names of involved parties, etc.
Real-time notification of monitoring results and customized reports provided
WhiteMe seeks to provide technical solutions to quickly capture negative posts, malicious reviews, false information, etc. through an AI-based monitoring system.
Rapid Damage Response and Post-Reputation Management
When problem posts that could cause stock price declines are detected, the most important thing is how quickly you can respond.
WhiteMe utilizes its proprietary AI program to perform first-level monitoring, and if malicious posts or comments are found, it shortens the deletion time by an average of 47.6 days (1.58 months) using the automated mass reporting feature of the AI program.
Additionally, based on a database of approximately 250,000 deleted posts, we provide a systematic solution with a crisis response manual for online negative postings.
Because a company's image can change significantly with even small differences online, swift and accurate responses are essential.
Legal Support Connection and Criminal Complaint Evidence Collection Service
Lastly, if you hope to take legal action against the perpetrators of malicious posts that have caused stock declines and financial damage to your company, we offer legal support connection services for legal action support and, as part of this, criminal complaint evidence collection services.
Spreading false information or defamation leading to reputational damage is not something to take lightly, and a clear and systematic response is needed. Considering this, Whiteme has put in place
Collection of information about false poster authors & provision of criminal complaint evidence
Application to national agencies when requests for post deletion are rejected
to assist you.
The value of a business comes from a trustworthy reputation
The value of a company is no longer evaluated solely by financial figures, and a reputation cannot be built overnight. Even a single crisis can cause significant damage.
In the digital age, online reputation is a crucial factor directly linked to the trustworthiness of a business, and effectively managing this is essential for maintaining corporate competitiveness.
If you are struggling with online reputation management, which determines the success or failure of your business, consider preparing a systematic response with experts. Click here to connect to 1:1 counseling chat. 💬
